In Search of Excellence: Lessons From America's Best-Run Companies by Thomas J. Peters & Robert H. Waterman Jr

Author:Thomas J. Peters & Robert H. Waterman Jr. [Peters, Thomas J. & Waterman, Robert H. Jr.]
Language: eng
Format: epub
Tags: Business & Economics, Corporate & Business History, Corporate Governance, Leadership, Management, Organizational Behavior
ISBN: 9780062263612
Google: Cajl2dHa7SQC
Publisher: Harper Collins
Published: 2012-11-26T23:00:00+00:00

Our objective is first and foremost to have a steady flow of new products. Then, once we hit, we expect to dominate the niche, sometimes for only three or four years. During that stretch we price according to full value to the customer. We’re providing a new tool that is some kind of a labor saver and we expect the market to pay what it’s worth. Sure, we create an umbrella. But when others come in with approximations, perhaps at lower cost, rather than fight them for share, we usually give in — that is, get out. Because by then we’re developing the next several generations of products for that market and others.

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